Earthmark Business Environmental Scores For Brands

How Earthmarks are made

5.0

Front Runner

4.0

Ahead of the game

3.0

Doing well

2.0

Room to grow

1.0

Starting out

Earthmarks are 0-5 scores delivering independent benchmarking of company environmental performance. Built with a transparent methodology using robust, sector-specific data for fair comparison.

Our process

Aggregate the data

We select key metrics on Scope 1-3 emissions, waste management, net zero targets, and external assessments. Data comes from company disclosures and trusted sources like Science Based Targets initiative (SBTi) and B Corp.

Constant evolution

Regular refreshes of data collection and ongoing quality control ensures the latest data is used for the most accurate, representative view at all times.

Benchmarked scoring

Our algorithm creates simple 0-5 Earthmarks for easy brand comparisons, peer-relative and performance-based.

Our process

Aggregate the data

We collect publicly available, third-party verified data from sources like Wikirate, Yahoo Finance, B Corp, and SBTi. This includes emissions, waste data, climate targets, and external ratings.

Constant evolution

Regular refreshes of data collection and ongoing quality control ensures the latest data is used for the most accurate, representative view at all times.

Benchmarked scoring

Our proprietary rating algorithm benchmarks companies vs peers of the same size and sector for fair, meaningful comparisons.

What we measure

Earthmark’s scoring framework assesses companies across these key pillars:

Business information

Sector and revenues to allow for size and industry-specific, comparative scoring.

Environmental performance

Carbon emissions (scope 1-3) and waste (total, disposed, recycled). 50% weighting.

Governance

Transparency, net zero targets, environmental accountability. 25% weighting.

Third-party insights

Certifications and scoring from the likes of B Corp and Sustainalytics. 25% weighting.

Tailored by sector and revenue for fair CSRD-compliant assessments.

Principles

To ensure Earthmarks remain accurate, fair and representative, these are the principles we stick to:

Transparent

Public sources with links.

Recent

Regular data refreshes.

Relative

Industry and scale-contextualised.

Benchmarking & Alignment

Data normalises by revenue, scaled -1 to 1 (median 0) per sector to handle outliers.

Reported data: Company disclosures (i.e. Impact Reports) vary from audited to unaudited by size and governance with reporting inconsistencies. Location-based Scope 2 emissions are used by default; market-based used when available.
Ownership: Subsidiary data first; flags parent data use on profiles.
Modeling: Predicts gaps via revenue-based regression (trained on ground truth)—for insights only, not scoring.

Aligns with GHG Protocol (Scope 1-3 emissions) and ESRS/CSRD topics: E1 (Climate Change), E2 (Pollution), E5 (Circular Economy). Supports businesses complying with the Empowering Consumers (EmpCo) Directive in the EU, anti-greenwashing guidelines, the Green Claims Code from the Competition and Markets Authority (CMA) in the UK, and the FTC's Green Guides in the US.

See Rating Methodology for more detailed information.

Have your say

Simplifying complex issues as we’re doing requires constant iteration. If you have any feedback, ideas or questions please get in touch.

Let’s talk

Have your say

Simplifying complex issues as we’re doing requires constant iteration. If you have any feedback, ideas or questions please get in touch.

Let’s talk

Have your say

Simplifying complex issues as we’re doing requires constant iteration. If you have any feedback, ideas or questions please get in touch.

Let’s talk

Disclaimer: Earthmark is a benchmarking tool, not a certification or audit. Scores use the latest publicly available data, extracted and standardised via AI (large language models)—which may introduce errors or omissions—and are fluid, updating with new information. They are indicative only, not proof of sustainability performance; users should review underlying sources for their own views.

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