Mar 9, 2026
Structured Green Claims Boost Search Rankings
Written by Jack Linnett (Co-founder & CEO)
Structured green claims boost search rankings for sustainability. Earthmark turns vague metrics into machine-readable formats that Google, AI, and customers recognise.
Why Unstructured Claims Fail
Sustainability buried in PDFs, vague terms like "eco-friendly," or lacking context confuses search engines and LLMs. Regulators question weak substantiation; customers never discover your impact.
What Ranks: Structure Wins
Use machine-readable data for emissions, waste, recycling to trigger rich results. Align with CMA Green Claims Code for clarity. Keep claims consistent across reports, products, investor decks.
Real SEO Advantages
Google favours schema markup; AI pulls structured claims for queries. Impact becomes discoverable—ranking over polished prose alone.
Structure claims with Earthmark. Turn climate performance into a search asset today.