Lime Has Claimed Its Earthmark Profile — Embedding Sustainability in Urban Mobility

Lime now has a public profile showing how its environmental performance compares across the Industrials sector— urban transit, micromobility, logistics, fleet operations.

This gives Lime an independent, comprehensive snapshot of climate and governance performance — contextualised against 6,172 sector peers and built from seven years of disclosures covering 2019–2025.

The Numbers Behind the Profile

Lime's Earthmark profile includes:

• 219 environmental and governance datapoints — covering emissions, fleet operations, governance structures, and third-party certifications

• Seven years of disclosures (2019–2025) — tracking progress from startup phase through scale-up to profitability

• 450+ pages of annual reports processed by Earthmark AI in around 28 seconds — turning dense disclosures into structured, comparable data

• Performance contextualised alongside 6,172 sector peers — showing where Lime leads, lags, and sits relative to the Industrials sector median

The result: Lime scores 2.4 / 5.0 on Earthmark — ahead of the Industrials sector median of 1.3.

What's Behind the 2.4 Score

Lime's performance is backed by concrete achievements:

• Validated SBTi 1.5°C climate target — committed to science-based emissions reductions aligned with the most ambitious pathway to limit global warming

• 0 market-based Scope 2 emissions — achieving net-zero operational emissions through renewable energy procurement and efficiency measures

• 57% reduction in direct fleet emissions (Scope 1) since 2019 — demonstrating year-over-year progress in decarbonising vehicle operations

• 35% cut in total lifecycle emissions — down to 90.4k tCO2e, covering manufacturing, operations, and end-of-life vehicle management

• Seven years of continuous disclosure — transparency from early startup through scale-up, showing sustained commitment to environmental performance

These aren't aspirations. They're verified, third-party validated results — the kind city transit authorities, corporate commute partners, and municipal procurement teams demand when awarding million-dollar micromobility contracts.

Why Lime Moved First

In urban mobility, sustainability isn't a differentiator — it's a requirement.

• City transit authorities increasingly mandate environmental criteria in micromobility RFPs, with emissions data and climate targets weighted alongside pricing and service levels

• Corporate commute partners need verified sustainability data to meet their own Scope 3 reporting requirements and ESG commitments

• Urban riders — especially Gen Z and millennials — actively choose mobility providers based on environmental performance, with 73% willing to pay more for sustainable options

Lime's Earthmark claim pre-empts these requirements. It gives them a single, independent source to point to when city officials, corporate buyers, or riders ask: "How do you know?"

The Bigger Picture: Lime's Sustainability Strategy

Lime's commitment to environmental performance extends beyond their own operations. Recent initiatives include:

• Fleet electrification — transitioning from gas-powered scooters to electric vehicles across major markets, directly contributing to the 57% Scope 1 reduction

• Vehicle longevity programs — extending scooter lifespan through modular design, repairability, and component reuse to reduce lifecycle emissions

• Renewable energy procurement — powering operations with 100% renewable electricity, achieving 0 market-based Scope 2 emissions

• City partnerships — working with municipal transit authorities to integrate micromobility into public transport networks, reducing overall urban emissions

Claiming their Earthmark doesn't replace these initiatives — it substantiates them. It gives Lime a verified, comparable benchmark to reference in city RFPs, corporate partnership discussions, and rider communications.

What Claiming Means for Lime

Claiming puts Lime in control: managing their data, adding their widget to high-traffic pages, and turning sustainability from compliance cost into conversion lever.

Their Earthmark is already live, already visible to millions, and already influencing purchase decisions. By claiming it, they can:

• Manage their data — ensure accuracy, add context, highlight certifications like SBTi validation and renewable energy commitments

• Add their widget — embed verified signals on high-traffic pages (About, city partnership pages, corporate commute landing pages, social posts)

• Promote their presence — turn sustainability from a regulatory requirement into a differentiated commercial advantage

The Bigger Picture: Why Claiming Matters

Earthmarks already reach 10M+ shoppers alongside 8,731 brands — and that number is growing fast. Our directory traffic has surged:

• +176% users

• +174% visits

• 2x total sessions

• +36% engagement

…all in the two months since launch.

Claimed brands appear first in the directory — ahead of 27,000+ other companies. For Lime, that means priority visibility to city transit authorities, corporate partners, and urban riders actively researching sustainable mobility options.

But more importantly, claiming puts Lime in control of its narrative. Their Earthmark is already live, already visible to millions, and already influencing purchase decisions. By claiming it, they have a credible, benchmarked presence to reference and build on.

What's Next: Working With Lime's Teams

We're now working with Lime's Partnerships and Sustainability teams to make this data more useful for:

• City transit authorities — giving them defensible, comparable data for micromobility vendor selection and RFP evaluations

• Corporate commute partners — enabling sustainability and HR teams to verify Lime's environmental performance for employee commute programs

• Urban riders — helping environmentally conscious consumers make informed choices backed by third-party verified data

This is the playbook we're building with early movers like DocuSign, Expedia, and Electrolux — and it's why we're backed by leaders from Glassdoor, Trustpilot, and Google. Our goal is to make environmental performance as commonplace in branding and decision-making as company reviews and trust signals are today.

The Window Is Open — For Now

Lime is part of a small cohort of brands who've claimed their Earthmark and are actively using it to differentiate. In urban mobility, where city contracts are multi-year and sustainability criteria are increasingly mandatory, the advantage of being first is compounding.

For brands in Industrials — micromobility, logistics, fleet operations, urban transit — the question isn't whether sustainability will matter in procurement decisions. It's whether you'll control your narrative before competitors do.

Lime's 2.4/5.0 score — ahead of the Industrials median of 1.3 — is proof that sustainability leadership and commercial success aren't mutually exclusive. They're mutually reinforcing.

🔗 Take a look at Lime's Earthmark page

Want to see how your brand compares? Claim your Earthmark page for free today.