When we launched the Earthmark Brand Directory in May 2026, we set out to fix a fundamental flaw in the sustainability landscape: greenwashing and information asymmetry. Consumers want to support environmentally responsible companies, but navigating 100-page corporate PDF reports or unverified, incomparable marketing claims is nearly impossible.

Our Brand Directory brought Earthmark’s automated intelligence engine and database of over 27,000 companies into a clean, searchable interface. For the first time, consumers can instantly look up a company’s carbon footprint, emissions reduction targets from Science Based Targets (SBTi), B Corp status, and waste metrics. Simultaneously, brands gained the ability to officially claim their pages, verify their disclosures, and contextualise their decarbonisation journey.

Three months after launch, the data tells an undeniable story: consumer demand for transparent impact data is surging, and leading brands are actively taking ownership of their sustainability profiles.

1. Traffic & Engagement Surge: May vs. July Performance

Between May and July 2026, Earthmark experienced across-the-board acceleration in user adoption, organic intent, and session depth.

The 174.6% surge in direct traffic is particularly telling. It demonstrates that users aren’t just stumbling upon Earthmark through passive referral links—they are navigating directly to Earthmark as a trusted search destination for corporate sustainability scores.

2. Who is Claiming Brand Pages? Sector & Revenue Demographics

Since May, brand page claims have accelerated rapidly. Companies are realising that an unclaimed profile leaves their sustainability narrative unanchored, whereas a claimed profile allows them to highlight the latest data, fill any gaps and manage their presence.

Our database reveals two distinct profiles among companies claiming their directory pages:

A. Sector Representation

The majority of claimed brand pages fall within consumer-facing and tech-enabled sectors where consumer transparency drives brand equity:

1. Consumer Discretionary & FMCG: Apparel, home appliances, footwear, luxury goods, and travel platforms.

2. Information Technology & SaaS: Enterprise software, workflow automation, and tech consulting.

3. Communication Services & Telecom: Mobile networks, media agencies, and digital voucher platforms.

4. Consumer Staples & Beverage: Food products, beverage distributors, and wine merchants.

5. Industrials & Mobility: Micro-mobility, HVAC equipment, and logistics providers.

6. Financial Services: Retail banking and institutional finance.

B. Size Breakdown: Challenger Brands to Fortune 500 Enterprises

Claimed brand pages are evenly distributed between mid-market disruptors and multi-billion-pound global conglomerates:

Claimed Brands by Revenue Tier

• Enterprise ($1B - $50B+): Electrolux, Panasonic, Barclays, BIC, Expedia

• Mid-Market ($100M - $1B): Lime, giffgaff, M&C Saatchi, Gartner, DocuSign

• High-Growth DTC ($25M - $100M): Virgin Wines, Taylor & Hart, VoucherCodes

Notable brand claims include household leaders such as BIC plc, Electrolux, AEG, Lime, Gartner, Docusign, Expedia, Hotels.com, giffgaff, Panasonic, Barclays, M&C Saatchi and Virgin Wines.

3. Key Takeaways for Brand Leaders & Sustainability Officers

The rapid adoption of Earthmark’s Brand Directory underscores three major shifts in the market:

1. Passive ESG Reporting is Out; Active Transparency is In: Publishing an annual PDF on an obscure investor relations tab is no longer sufficient. Brands need dynamic, accessible profiles where consumers already search.

2. Third-Party Benchmarking Builds Trust: Claimed pages with independently sourced and benchmarked data, including from sources such as Science Based Targets (SBTi) or B Corp status boosts credibility with a growing, valuable audience.

3. Direct Search Intent is Accelerating: With direct traffic nearly tripling in two months, Earthmark is becoming an established index for independent environmental insights.

FAQs

What is an Earthmark Claimed Brand Page?

An Earthmark Claimed Brand Page is an official directory profile verified by a company’s sustainability or marketing team. It allows brands to supplement Earthmark’s automated ratings with additional ESG context, correct source data, and verified third-party credentials.

How much did Earthmark’s site traffic grow between May and July 2026?

From May to July 2026, Earthmark’s monthly active users grew by 176.8%, direct traffic rose by 174.6%, sessions increased by 99.3%, and total event count rose by 36.4%.

What types of companies claim their Earthmark profiles?

Claimed brands range from high-growth challenger brands ($25M+ revenue) to multi-billion-dollar global enterprises ($50B+ revenue) across Consumer Goods, Retail, Electronics, Technology, Telecom, and Banking.

Looking Ahead: What’s Next for Earthmark

Our team is focused on expanding brand adoption, distribution channels via marketplace partners, scaling our automated AI ingestion pipeline, and introducing enhanced brand analytics dashboards for profile owners.

If you represent a brand and haven’t claimed your directory page yet, you can search for your company and click “Claim Profile” directly on Earthmark today.